Case Study

Client: Signmanager

Situation
Signmanager, Inc. is an international, award-winning consulting company that specializes in signage project management. Signmanager pioneered Web-hosted branded asset management with a system that is a world first in the industry. With employees in New Zealand, Australia and the United States, Signmanager assists corporations in managing national roll-outs, reimaging, rebranding, maintenance and repair programs. The company’s broad range of industry sectors includes corporate, financial services, agricultural, automotive and government.

The Signmanager system is accessed online and in real time to provide a living management tool including photographs, asset data, merchandising, floor plans, documentation and communication relating to each retail outlet. The benefits include an improved brand image consistency, 30 percent reduction in branded asset procurement costs and complete control over the branding process via Web-based service portal, among many others.

The goal of the company is to quickly establish their business in the North American market. In February 2009, Signmanager began seeking a small office space to accommodate their size and infrastructure. The desired space needed to have specific features, such as an open floor plan to accommodate their business model for brainstorming fresh ideas and concepts. In addition, easy access to colleagues and providing the same amount of space for each employee were essential. The space was also needed within a short period of time. The concept of open work areas originated in the Australia office, with all employees, including Chief Executive Officer Kris Vogt, sitting in a cubicle work station environment.

Furthermore, it was important to find a Class A office location that could provide a professional image, immediate availability and flexible terms.

Solution
MyNextSuite provides Signmanager with an array of professional office services and amenities. With signing a one-year lease, Signmanager instantly receives flexible terms and services that are tailored to the requirements at a fraction of the cost of conventional alternatives. Since the office infrastructure is already in place, MyNextSuite provides an all inclusive solution so Signmanager can focus on their core business.

Signmanager was provided two leasing options – traditional office space or single office solutions. It was determined the single office arrangement would be more conducive for their needs of an open floor plan, sharing ideas and interaction between employees. Within three short weeks, Signmanager leased Suite #302, a 360 square-foot office, located on the third floor of the building.

The suite meets all of Signmanagers requirements and leasing needs. The space is bright with oversized windows and is a well-appointed Class A office location. Class A office structures describe the highest quality office space locally available where architecture always prioritizes design and visual appeal over cost. Additionally, MyNextSuite is conveniently located near Mabry Hood Road and Kingston Pike on Center Park Drive, on the city’s west side. The building is situated to have easy access to downtown Knoxville, I-40, I-75 and is a brief 20-minute drive to McGhee-Tyson Airport.

Benefits
Signmanager received everything they needed in an office arrangement, all while meeting the demands of their business. MyNextSuite provides top-level amenities expected in a professional office building, including a building-wide receptionist to provide personalized telephone answering services and professional support, spacious atrium lobby, oversized offices with large windows, common area for small, informal meetings, kitchen and breakroom area, private office and building keyless access, conference rooms, as well as daily janitorial services.

From an infrastructure standpoint, Signmanager receives high speed data, wireless and communication connectivity, state-of-the-art Voice over Internet Protocol (VoIP) telephone system. MyNextSuite provides free parking, on-site notary service, fax and toll-free numbers, furnished and equipped conference rooms, U.S. postal box and a directory listing in the building lobby.

MyNextSuite’s goal is to provide superior service and support for continued success. With future growth, Signmanager will have the option to take advantage of many value added services, such as administrative support, information systems and technology; human resources, recruiting, desktop support and marketing and communications.

With all of the aforementioned amenities and services, along with the benefits, taxes, space, equipment and software owning or leasing elsewhere can be very expensive. With MyNextSuite providing these services, Signmanger saves money on infrastructure and the cost for hiring another full-time employee to support the infrastructure.

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